Skip to content
AI Receptionist vs. Answering Service

The AI receptionist that does everything an answering service can’t

A human answering service takes a message. Clero answers every call 24/7, books the patient straight into your practice software, and confirms the appointment — without hold queues or per-minute fees.

Live Call
AI
Hi, this is Claire from SmileDental, how can I help today?
Hi, it’s Mark — I’ve just lost a filling and I’m in a lot of pain. Can I be seen today?
AI
I’m sorry to hear that. We keep emergency slots free each day — I can see you at 3:30pm today with Dr. Patel for an assessment and re-fill. Shall I book that in?
Yes please, that would be a huge help.
AI
All booked for 3:30pm today with Dr. Patel. You’ll get a text confirmation now, with aftercare tips to keep you comfortable until you arrive.
The Problem

The hidden cost of missed calls

IN-HOURS QUEUE LEAKS

15s

The Hold-Time Threshold

Front desks get completely overwhelmed during peak morning rushes. If a high-intent patient hits a busy tone or hold music for over 15 seconds, they hang up and click the next clinic on Google.

OUT-OF-HOURS DRAIN

20%

Calls After Hours

Nearly a fifth of patient inquiries happen outside standard 9-5 hours. Routing these calls to a passive voicemail box means losing the patient entirely to a competitor who actually answers.

SOCIAL MEDIA LEAD DECAY

5m

Marketing Lead Window

Paid ads generate high interest, but leads decay rapidly. Failing to follow up within 5 minutes causes your conversion rates to plummet, burning your hard-earned marketing budget.

PASSIVE REMINDER NO-SHOWS

42%

Cancellation Rates

Standard one-way SMS reminders are too passive for busy people to act on. A confirmation call locks in attendance — without one, high-value clinical slots become no-shows.

Clero vs. a Human Answering Service

Everything an answering service does — and the parts they can’t

Traditional answering services pick up the phone. Clero picks up the phone, books the patient, confirms the appointment, and follows up — all without a hold queue.

Capability
CleroAI Receptionist
Answering serviceHuman call centre
Answers 24/7, including nights & weekends
YesAlways on
NoOffice hours or premium add-on
Handles unlimited calls at the same time
YesNo hold queues
NoOne caller per agent
Books straight into your practice software (PMS)
Yes
NoTakes a message
Outbound calls to confirm appointments & cut no-shows
Yes
No
Instant follow-up on new ad & web leads (under 60s)
Yes
No
Knows your clinic's rules, pricing & clinicians
YesTrained on your practice
NoGeneric script
Consistent, on-brand tone on every call
Yes
NoVaries by agent
Predictable monthly cost
YesFlat subscription
NoPer-minute / per-call fees
UK data residency & GDPR-ready
Yes
NoVaries by provider
How it works

Live in days, not a hiring cycle

An answering service needs trained agents and a handover process. Clero plugs into the number you already have.

  1. 01Connect

    Forward your overflow & out-of-hours calls

    Keep your existing number. Point busy-tone, after-hours, and missed calls to Clero — no new hardware, no disruption to the front desk.

  2. 02Train

    Clero learns your practice

    We load your clinicians, opening hours, treatments, pricing and booking rules so every answer sounds like your team — not a generic script.

  3. 03Go live

    Patients get booked, 24/7

    Clero answers instantly, books straight into your PMS, and makes outbound confirmation calls to lock in attendance — on every call, at once.

Switching from an answering service?

The questions practice owners and managers ask before moving from a human call centre to Clero.

Book a demo

Clero answers every call on the first ring, never takes a break, and handles unlimited calls at once — so there's no hold queue and no after-hours gap. Calls that need a person are escalated to your team with full context.