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The Pharmacy Show 2026

The Pharmacy Show 2026

Overflow call answering that clears the morning queue

Clero picks up when your front desk is already on a call. Every overflow call is answered at once and booked straight into your practice management system.

£6,100 in extra revenue from 37 new appointments booked in two weeks

What is overflow call answering?

Overflow call answering means a second receptionist takes the calls your team cannot reach. In most practices that moment comes every weekday morning: two people on the desk, both already on the phone, and three more patients ringing.

With Clero those calls are answered immediately instead of queueing. The caller speaks to Claire, Clero's AI receptionist, who answers in your practice's name, finds out what they need and books, moves or cancels the appointment in your diary. Your team carries on with the patients in front of them.

  • 18s

    The hold-time threshold

    A patient who meets a busy tone or hold music for longer than this tends to hang up and try the next practice.

  • 0

    Callers left queueing

    Clero can handle unlimited calls at the same time, so the tenth caller is answered as quickly as the first.

  • 1 week

    Typical onboarding

    Setup is tailored to your practice and you keep the phone number your patients already know.

How it works

How overflow answering works

Four steps, from the phone ringing to the diary being up to date.

  1. 01

    Your team answers as normal

    Nothing changes for the calls your receptionists can take. Patients ring the same number they always have.

  2. 02

    Busy lines pass to Clero

    You decide when Clero steps in, for example when every line is engaged or nobody can pick up. The caller hears a greeting from your practice, not a queue.

  3. 03

    The enquiry is dealt with on the call

    Claire answers questions about treatments, prices and opening times, and books, reschedules or cancels directly in your practice management system.

  4. 04

    Your team sees what happened

    Every call leaves a summary, a recording and a transcript in your dashboard. Anything urgent or unusual is passed to a person, with the detail already written down.

What Clero handles while the desk is busy

  • New patient enquiries

    Answers the questions that decide whether someone books, using the information your practice provides, then offers a real appointment time.

  • Reschedules and cancellations

    Existing patients can move or cancel on the call, freeing the slot for someone else straight away.

  • Any number of calls at once

    There is no engaged tone. Each caller gets the same attention, whether it is the first call of the day or the hundredth.

Results from UK clinics on Clero

Measured outcomes from practices in their first weeks with Clero on the phones.

  • Extra bookings

    £6,100

    In extra revenue from 37 new appointments booked within 2 weeks

  • Single group

    9.8×

    Return on investment on the clinic's subscription cost

  • First month live

    5.7

    Staff days saved in month one across out-of-hours and confirmation calls

The receptionists have noticeably felt their workload has reduced, and things are running a lot more efficiently now. When I said do you want Clero to go, they all said No!
Olga Popova - Practice ManagerDublin Dental Group

Works with the systems you already use

Bookings and updates go straight into your practice software, with nothing for your team to retype.

Explore integrations

Questions practices ask

Straight answers for practice owners and managers. Anything else, ask us on a demo.

Book a demo

No. Clero works alongside your team. It takes the calls they cannot get to, so they can focus on the patients in the practice.

Hear Clero take a call for your practice

A short demo with the team, set up around your diary, your treatments and the way your front desk already works.

Book a demo