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The Pharmacy Show 2026

The Pharmacy Show 2026

Patient recall calls that fill empty chairs

Clero calls patients who are overdue a check-up or hygiene visit, books them into the open slots in your diary, and follows up by text message.

17 new appointments booked by one practice in a single week of recall calls

What is a patient recall call?

A patient recall is a reminder to someone who is due, or overdue, a routine visit. Most practices send a letter, an email or a text. A recall call is a phone conversation instead, which lets the patient book while they are on the line.

Clero works through the list for you. It rings patients who have not attended in six months or more, and patients on your waiting list, and offers them the gaps in your diary. Each call can be followed by a text message with the details or the link the patient needs, and after an appointment Clero can follow up about a membership plan or a Google review in the same way.

  • 17

    New appointments in a week

    Booked by one practice from recall calls.

  • 15%

    Booked on the first call

    In one campaign, 40 recall calls produced 6 confirmed appointments in a single day.

  • 6 months

    Since their last visit

    Lapsed patients are the easiest diary gaps to fill, and the hardest for a busy desk to reach.

How it works

How recall calls work

Four steps, from the phone ringing to the diary being up to date.

  1. 01

    Choose who to call

    Pick the patients you want to reach: those overdue a check-up or hygiene visit, a waiting list, or a list you provide.

  2. 02

    Clero makes the calls

    Claire rings each patient at the times you allow, says which practice she is calling from and offers a visit.

  3. 03

    Patients book on the call

    Open slots come from your diary, and the booking is written into your practice management system.

  4. 04

    You see the result for every patient

    Booked, not interested, could not be reached or asked not to be called again. Your records stay tidy.

What Clero handles on recall calls

  • Voice calls and text messages

    Clero phones the patient, then sends an SMS with what they need next: the booking details, a Google review link or a membership sign-up link.

  • Waiting lists and short-notice gaps

    When a slot opens up, Clero can offer it to patients who asked for an earlier appointment.

  • Memberships and Google reviews

    After an appointment, Clero can explain your membership plan and invite happy patients to leave a Google review, passing any concerns to your team privately.

Results from UK clinics on Clero

Measured outcomes from practices in their first weeks with Clero on the phones.

  • New appointments

    17

    Booked by one practice in a single week of recall calls

  • Appointments in one day

    6

    Confirmed bookings from just 40 recall calls in a single day

  • Single group

    9.8×

    Return on investment on the clinic's subscription cost

We loved the new system in our first clinic and quickly made the decision to roll it out across all our other sites. The migration was seamless, and the system simply works.
Head of Marketing and Sales4 Clinic Group

Works with the systems you already use

Bookings and updates go straight into your practice software, with nothing for your team to retype.

Explore integrations

Questions practices ask

Straight answers for practice owners and managers. Anything else, ask us on a demo.

Book a demo

The patients you choose: typically those who have not attended in six months or more, patients on a waiting list, or a list your practice provides.

Hear Clero take a call for your practice

A short demo with the team, set up around your diary, your treatments and the way your front desk already works.

Book a demo